As regular readers of my blog will know, I’m going through a bit of a reinvention phase when it comes to the non-fictional aspects of my writing. As part of that process, I decided that a new logo – or really, getting a logo, was required.

As you will see in the featured image – I’ve got my logo! In case you missed it, I’ve put it in the body of the post – because I really love it so I would hate you to miss it.

Now you may ask, ‘Why would an author need a logo?’ To be honest, I asked it myself. But I decided that, for me, it was essential for a number of reasons.

1. I would rather have a logo on business cards than a photo of myself. I don’t think there is anything wrong with an author using their own image on their business card – it’s just not for me.
2. I think a business card is essential for giving to any contacts from meetings, conferences, talks etc. (that’s when we can actually go to them again rather than attending remotely).
3. I like the idea that there is a familiar image on all correspondence. That could come from my past lives as a teacher and genealogist. But it does present a professional front, which is important.

And it would seem that others agree. Dave Chesson suggests that an author logo can add authority to your writing and helps with your recognition and assist marketing, among other things. Denise Rutledge also supports the use of a logo for authors as a means of promotion and recognition, with the added reminder about the importance of social media to an author. Rob Eagar from Writers Digest makes the important point that a logo isn’t enough: your whole brand is more important – but that a logo can be part of that.

So, while I now have the logo, the next step will be using it to support and cement my brand. I’m pretty sure what I want from my brand. But reaching that goal will be a slow process and a steep learning curve I imagine. But I’m up for it!

I think part of that will be redesign of the blog page – so stay tuned for that. I will be writing a post on branding once I really get my head around it. Hopefully, not only will it help consolidate the process for me but help if some of you are going through the same process.

And if any of you have tips for me, I am more than happy to hear your ideas. Life should always be a learning process – and sharing knowledge is an important aspect of learning.

Cheers

Kerry

Categories: author's websites blogging logos

Tagged as: author author branding author image author marketing authors blog business card Dave Chesson Denise Rutledge logo professional image reinvention Rob Eagar social media writing

Kerry A Waight - Author

A writer of historical fiction and paranormal stories.