Featured Image for the whole post by Werner Moser from Pixabay
I bet I’m not the only one who decided on 31st December 2019 that they were going to make changes, improvements and commitments. As usual, one of mine was to improve my blog posting in both content and regularity. And yet—here it is, 15th January 2020, and I am just getting my first post of the year out to you all.
Other than the obvious dilemma many bloggers have about just what to blog about, my biggest quandary is how often to post. Should it be weekly? Twice a week? Fortnightly? Once a month? When the mood takes me? And after asking many people, the common response seems to be:
As often as you are comfortable with—as long as it is regularly—and preferably on a recognisable schedule
The relief at getting a consensus was quickly replaced with doubt. Was suiting myself good enough? Shouldn’t I be doing what was best? So back to my usual ‘go-to’: research.
The first source I looked at was 5 Simple Steps That’ll Help You Determine How Often You Need to Blog by Neil Patel. I must admit, I got a bit excited. The excitement was soon replaced by confusion: graphs, statistics and companies I hadn’t heard of turned the information into mud for my technically challenged brain. But I was determined to get to the promised five simple steps. Sadly, once I found them, I was confronted by yet more graphs and statistics—which some people would lap up—just not me. One element I did pick up was:
Guest blogs are good for driving traffic to your blog
Not the information I was looking for, but useful all the same. (It’s gone on the list of tasks).
The next source I looked at was posted by Ali Luke of Aliventures—a guest post, as it turns out, on Problogger. I found this blog much more accessible for the likes of me, explaining in simple language the positive aspects of posting several times a week through to longer intervals. Elements such as good content and finding a perfect blogging routine are also dealt with. Ali also suggests creating a content calendar—another great hint that has gone on my list.
well worth reading. It discusses posting frequency rather than advise, but it aims squarely at authors, making it easy to relate to the content. It also addresses the very valid point that, as authors, we don’t want to get bogged down in blogging and finding that we have no time to write our author works. It also reminds us, however, that writing a blog is writing and fosters writing discipline.
Here are a couple of other interesting blogs I found specific to the schedule for an author blog:
- How Often Should Authors Blog? on the Smart Author Sites page
- How Often Should I Post? by Yaasha Moriah (I particularly like her dot points at the end—particularly the advice to post less than you think you can manage).
Long story short, most advice is to find a regular time pattern that suits you and your lifestyle. The important thing is that your blogs are constant enough to develop a following and far enough apart for you to write interesting blogs.
So [drum roll]
I have decided to blog once per month initially, building to once per fortnight after mid-May
(two weddings between now and then)
I’ll see you guys in a month (if not before—hehehe)
Kerry A Waight - Author
A writer of historical fiction and paranormal stories.